Among other services, we provide analytics that allows advertisers, websites and app developers, and third-party ad platforms (collectively our “Clients”) to better understand the effectiveness of their content, including online advertising. We may help Clients understand, for instance, whether their articles or ads tend to be viewed by users, and whether their articles or ads appear in a viewable manner. In providing these Services, we may work with business partners who collect and provide us with information collected from users’ browsers or devices. The information that we or they may collect through our Services (referred to in this Privacy and Cookies Policy as the “Service Information”) includes the following:

Log information. When users visit a website where our Services are deployed, our servers may automatically record information that each browser sends. These server logs include information such as Internet Protocol (“IP”) address (a unique number that is automatically assigned to your computer), the date and time, browser type, and users’ interactions with our Clients’ content and advertising.

We share the Service Information (such as the Viewing Data) with our Clients and their service providers and other platforms that may assist those Clients.

We share the Site Information with companies that help us operate our platform and market our services, such as to advertise our services, bill our customers, analyze our Site users, provide customer and technical support, hosting services, and other operational support.

We may share the Site and Service Information as follows:

As part of a business sale, merger, consolidation, investment, change in control, transfer of substantial assets, reorganization or liquidation, or in connection with steps taken in anticipation of such an event (e.g., due diligence).

We collect the following information from users, whether passively or actively, when users visit our Site (“Site Information”):

Volunteered: You may share personal information with us when you subscribe to our newsletter, open an account with us, fill out a form on our website, purchase our products or services, or interact with us in other ways. The information you would share in these cases typically would be contact information (e.g. name, email address, and phone number) or billing/payment information. You do not have to share this information with us, but without it you may not be able to access certain content, features, or services.

Posted: You are entirely responsible for the information you post on the public areas of our Site, which may be collected, used, and disclosed by us or third- parties without restriction, despite our efforts to contractually restrict such third-party use via our Terms of Use.

Similarly, to provide or use our Services, we (or Clients and partners we work with) may employ other information collected from users when they are online (for instance, IP address), aggregated with information collected from various websites and mobile applications, and various devices or browsers. The above industry-provided opt-out pages can also opt you out of many of those types of services. Other consumer choice tools are provided through the website, including the browser extension, and information about the Control application through which you may enable information “opt outs” for mobile applications or websites.

If you are a resident of Australia or of a European Union Member State, you have the following rights:

the right to request access to, or ask us to provide you with copies of, personal information that we hold about you at any time, which may be subject to a fee specified by law for processing your request (but not for making a request for access).We will respond to your request within a reasonable period. We may decline a request for access to personal information in circumstances prescribed by relevant privacy laws. If we decline a request, we will provide you with a written notice that sets out the reasons for the refusal (unless it would be unreasonable to provide those reasons) and provide you with a statement regarding the mechanisms available to you to make a complaint;